It was part of a clandestine Ticketmaster program called "Project Showtime" that was designed to reap some of the benefits from ticket scalping. Makes me feel a whooooole lot better about the Ticketmaster/LiveNation monopoly.
According to the article, the program "fell apart because of distrust between participants, but not before the secondary ticket brokers were given tickets to scalp for Van Halen with Azoff's blessing." Yeah no shit. That is like a Walmart letting drug dealers peddle their pharmaceuticals and then wondering why the checks aren't coming in on a regular basis.
Read more here.